Digital culture
what it is
 
 
Digital culture

What it is, why it matters and
how to create your own

Want to find out more? Call 0800 064 3790

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Want to find out more?
Call 0800 064 3790

Fewer than 10 employees? Request a call back

88% of UK organisations believe they have
a strong digital culture

In reality, however, many of those organisations are simply not increasing or improving 
their use of digital technology fast enough.

And they’re missing out.


Those that do have a strong digital culture are more productive and grow faster than those 
that don’t, with higher revenue, happier employees and happier customers too.


But what exactly is digital culture and how do you improve it enough to see the benefits above?


From in-depth research to practical guides, expert blogs, case studies and more, this digital culture hub is all about helping you answer that question.

 
 
 
 
Digital culture
 
 

Brand-new research with Cebr

See how your organisation can become
a ‘digital leader’, what that means and
why it changes everything.

 
 
 
 
Digital culture
 
 

Brand-new research with Cebr

See how your organisation can become
a ‘digital leader’, what that means and
why it changes everything. 

 
 
 
 

Want a quick summary?

 

We’ve created an infographic to give you all the key findings of our research in one easy place.

 
 
 
 

“A strong digital culture is inclusive - it's neither top down nor bottom up. But people still need to build up the muscle memory of using digital tools fluently in their daily routine. Business leaders need to walk a fine line: encouraging directional use of technology, while striving to make such tools entirely commonplace.”

Camille Mendler

Chief Analyst, OMDIA

 
 

Digital culture in action

Digital culture is already making an impact in all kinds of organisations across the UK.

Here’s what some of our customers think.

“Good digital culture doesn’t just look to digitise what we used to do on paper. It questions everything.”

 

Mark Blakeman

Improvement Director, NHS England

 
 

“Like most organisations, the main thing that underpins our culture is our values which we try hard to live by every day. And when I see digital is integrated into every single one of those values at Northumbrian Water, that’s when I know we have a digital culture.”

 

Nigel Watson

CIO, Northumbrian Water Group

 
 

“There are things coming which excite me in terms of making the digital working experience even better. That's got huge value to us. Because in turn, the customer has a great experience as well.”

 

Melissa Werry

Head of Technology Services, RSPB

 
 

“A digital culture drives a different mindset. If you think back to the early noughties, Cloud wasn't really on the scene and it took time to invest capital into server infrastructure and everything else. Whereas now new tech can be implemented in weeks. Your culture has got to move at a real pace to enable that.”

 

Simon Goodman

Group CIO, Network Rail

 
 

“Technology is allowing more people to access the industry and creating more opportunities for diversity, equality and inclusion. There's a long way to go, but it's exciting to see how the introduction of digital culture is having an impact.”

 

Matthew Drinkwater

Head of Fashion Innovation Agency,

London College of Fashion

 
 

“Digital culture is not just about rolling out technology across an organisation. Employers have a real civic duty to support the training and development of their workforce from a digital point of view - that's how we can really unlock value, not just within an organisation, but across society.”

 

Sean Clarkson

Head of Strategic Operations,

Health Innovation Yorkshire & Humber

 
 
 
 
 
 
 
 
 
 
 
 

Digital culture in action

Digital culture is already making an impact in all kinds of organisations across the UK.

Here’s what some of our customers think.

“Good digital culture doesn’t just look to digitise what we used to do on paper. It questions everything.”

 

Mark Blakeman

Improvement Director, NHS England

 
 

“Like most organisations, the main thing that underpins our culture is our values which we try hard to live by every day. And when I see digital is integrated into every single one of those values at Northumbrian Water, that’s when I know we have a digital culture.”

 

Nigel Watson

CIO, Northumbrian Water Group

 
 

“There are things coming which excite me in terms of making the digital working experience even better. That's got huge value to us. Because in turn, the customer has a great experience as well.”

 

Melissa Werry

Head of Technology Services, RSPB

 
 

“A digital culture drives a different mindset. If you think back to the early noughties, Cloud wasn't really on the scene and it took time to invest capital into server infrastructure and everything else. Whereas now new tech can be implemented in weeks. Your culture has got to move at a real pace to enable that.”

 

Simon Goodman

Group CIO, Network Rail

 
 

“Technology is allowing more people to access the industry and creating more opportunities for diversity, equality and inclusion. There's a long way to go, but it's exciting to see how the introduction of digital culture is having an impact.”

 

Matthew Drinkwater

Head of Fashion Innovation Agency,

London College of Fashion

 
 

“Digital culture is not just about rolling out technology across an organisation. Employers have a real civic duty to support the training and development of their workforce from a digital point of view - that's how we can really unlock value, not just within an organisation, but across society.”

 

Sean Clarkson

Head of Strategic Operations,

Health Innovation Yorkshire & Humber

 
 
 
 
 
 
 
 
 
 
 
 

Read our Digital Culture Insider series

4 steps to building a successful digital culture

Find out how to embed the right digital processes,
training and mindset into your operations to improve your employee experience

 
 
4 steps to building a successful digital culture
 
 
 
 
How building a digital culture improves diversity and inclusion
 
 

How building a digital culture improves
diversity and inclusion

Explore how an effective digital culture can be the key to developing an engaged, healthy, high-functioning workforce performing at the top of its ability

 
 
 
 

How embedding a digital culture can boost ROI

See the value digital culture can bring by creating an environment where innovation thrives, employees are empowered and sustainable practices are embraced

 
 
How embedding a digital culture can boost ROI
 
 
 
 
4 ways a digital culture can benefit your customers
 
 

4 ways a digital culture can benefit your customers

Learn how digital-first culture can help you meet rising consumer expectations and how it can make experiences faster, easier, more streamlined and richer

 
 
 
 

How tackling mobile working challenges can enrich your organisation’s digital culture

Tackling mobile working challenges can strengthen your digital culture. Discover how to boost flexibility, secure data and keep employees connected on the go.

 
 
How tackling mobile working challenges can enrich your organisation’s digital culture
 
 
 
 
 
 
 
 
 
 

Read our Digital Culture Insider series

4 steps to building a successful digital culture

Find out how to embed the right digital processes, training and mindset into your operations to improve your employee experience

 
 
4 steps to building a successful digital culture
 
 
 
 

How building a digital culture improves diversity and inclusion

Explore how an effective digital culture can be the key to developing an engaged, healthy, high-functioning workforce performing at the top of its ability

 
 
How building a digital culture improves diversity and inclusion
 
 
 
 

How embedding a digital culture can boost ROI

See the value digital culture can bring by creating an environment where innovation thrives, employees are empowered and sustainable practices are embraced

 
 
How embedding a digital culture can boost ROI
 
 
 
 

4 ways a digital culture can benefit your customers

Learn how digital-first culture can help you meet rising consumer expectations and how it can make experiences faster, easier, more streamlined and richer

 
 
4 ways a digital culture can benefit your customers
 
 
 
 

How tackling mobile working challenges can enrich your organisation’s digital culture

Tackling mobile working challenges can strengthen your digital culture. Discover how to boost flexibility, secure data and keep employees connected on the go.

 
 
How tackling mobile working challenges can enrich your organisation’s digital culture
 
 
 
 
 
 
 
 
 
 

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Choose your organisation type below and see how we can help.

 
 
 
 

Get the lowdown on digital culture

Check out our latest research, case studies, expert guides and more

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