Digital culture
what it is
 
 
Digital culture

What it is, why it matters and
how to create your own

Want to find out more? Call 0800 064 3790

Fewer than 10 employees? Request a call back

Want to find out more?
Call 0800 064 3790

Fewer than 10 employees? Request a call back

Digital culture shapes the way people live,
work and interact in a digital-first society.

Yet many organisations are struggling to keep pace with rapid advancements in tech, which means they’re struggling to reap the rewards of digital solutions and, ultimately, create their own digital culture.

 

That’s why we’re reframing the way we measure ROI. We’re taking it beyond the financial to reflect the benefits it brings to employees, customers and society as a whole.

 

Because we believe connectivity isn’t for tech. It’s for people.

 
 
 
 
Digital culture
 
 

Download our infographic and see
the benefits digital culture can bring

We partnered with the Centre for Economics and Business Research (Cebr) to survey 1,000 UK public and private sector decision makers across small and large organisations to explore the impact of digital culture.

 

Want to know what we found out?

 
 
 
 

“A strong digital culture is inclusive - it's neither top down nor bottom up. But people still need to build up the muscle memory of using digital tools fluently in their daily routine. Business leaders need to walk a fine line: encouraging directional use of technology, while striving to make such tools entirely commonplace.”

 
 

Camille Mendler

Chief Analyst, OMDIA

Digital culture in action

Digital culture is already making an impact in all kinds of organisations across the UK.

Here’s what some of our customers think.

“Good digital culture doesn’t just look to digitise what we used to do on paper. It questions everything.”

 

Mark Blakeman

Improvement Director, NHS England

 
 

“Like most organisations, the main thing that underpins our culture is our values which we try hard to live by every day. And when I see digital is integrated into every single one of those values at Northumbrian Water, that’s when I know we have a digital culture.”

 

Nigel Watson

CIO, Northumbrian Water Group

 
 

“There are things coming which excite me in terms of making the digital working experience even better. That's got huge value to us. Because in turn, the customer has a great experience as well.”

 

Melissa Werry

Head of Technology Services, RSPB

 
 

“A digital culture drives a different mindset. If you think back to the early noughties, Cloud wasn't really on the scene and it took time to invest capital into server infrastructure and everything else. Whereas now new tech can be implemented in weeks. Your culture has got to move at a real pace to enable that.”

 

Simon Goodman

Group CIO, Network Rail

 
 

“Technology is allowing more people to access the industry and creating more opportunities for diversity, equality and inclusion. There's a long way to go, but it's exciting to see how the introduction of digital culture is having an impact.”

 

Matthew Drinkwater

Head of Fashion Innovation Agency,

London College of Fashion

 
 

“Digital culture is not just about rolling out technology across an organisation. Employers have a real civic duty to support the training and development of their workforce from a digital point of view - that's how we can really unlock value, not just within an organisation, but across society.”

 

Sean Clarkson

Head of Strategic Operations,

Health Innovation Yorkshire & Humber

 
 
 
 
 
 
 
 
 
 
 
 

Read our Digital Culture Insider series

4 steps to building a successful digital culture

Find out how to embed the right digital processes,
training and mindset into your operations to improve your employee experience

 
 
4 steps to building a successful digital culture
 
 
 
 
How building a digital culture improves diversity and inclusion
 
 

How building a digital culture improves
diversity and inclusion

Explore how an effective digital culture can be the key to developing an engaged, healthy, high-functioning workforce performing at the top of its ability

 
 
 
 

How embedding a digital culture can boost ROI

See the value digital culture can bring by creating an environment where innovation thrives, employees are empowered and sustainable practices are embraced

 
 
How embedding a digital culture can boost ROI
 
 
 
 
4 ways a digital culture can benefit your customers
 
 

4 ways a digital culture can benefit your customers

Learn how digital-first culture can help you meet rising consumer expectations and how it can make experiences faster, easier, more streamlined and richer

 
 
 
 

How tackling mobile working challenges can enrich your organisation’s digital culture

Tackling mobile working challenges can strengthen your digital culture. Discover how to boost flexibility, secure data and keep employees connected on the go.

 
 
How tackling mobile working challenges can enrich your organisation’s digital culture
 
 
 
 
 
 
 
 
 
 

Read our Digital Culture Insider series

4 steps to building a successful digital culture

Find out how to embed the right digital processes, training and mindset into your operations to improve your employee experience

 
 
4 steps to building a successful digital culture
 
 
 
 

How building a digital culture improves diversity and inclusion

Explore how an effective digital culture can be the key to developing an engaged, healthy, high-functioning workforce performing at the top of its ability

 
 
How building a digital culture improves diversity and inclusion
 
 
 
 

How embedding a digital culture can boost ROI

See the value digital culture can bring by creating an environment where innovation thrives, employees are empowered and sustainable practices are embraced

 
 
How embedding a digital culture can boost ROI
 
 
 
 

4 ways a digital culture can benefit your customers

Learn how digital-first culture can help you meet rising consumer expectations and how it can make experiences faster, easier, more streamlined and richer

 
 
4 ways a digital culture can benefit your customers
 
 
 
 

How tackling mobile working challenges can enrich your organisation’s digital culture

Tackling mobile working challenges can strengthen your digital culture. Discover how to boost flexibility, secure data and keep employees connected on the go.

 
 
How tackling mobile working challenges can enrich your organisation’s digital culture
 
 
 
 
 
 
 
 
 
 

Looking for help with digital change?

Choose your organisation type below and see how we can help.

 
 
 
 

Get the lowdown on digital culture

Check out our latest research, case studies, expert guides and more

Connect more

Fostering digital skills and confidence for everyday life

Discover our Connect More programme, designed to give everyone the digital skills and confidence they need so no-one’s excluded from our increasingly digital society

 
 
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Anytime, anywhere
connectivity for schools

Learn how Falkirk Council boosted digital skills and culture in schools through ‘anytime, anywhere’ connectivity in all school buildings

 
 
Homebase wan solutions

Creating better experiences for customers and employees

See how fast, reliable connectivity throughout Homebase allows systems to run smoothly and delivers the service customers expect